7 Best AI Email Marketing Tools In 2024 (Ranked & Reviewed)
Finding the ideal AI email marketing tool is vital to your business. From automating your lead generation to personalising your messages, the best AI email marketing tools can help you achieve your marketing goals. In this guide, I ranked and reviewed the 7 best AI email marketing tools, so that you can pick the best one for your need.
Artificial Intelligence (AI) has transformed the way businesses approach marketing and attract new customers.
The popularity of AI-powered marketing tools is growing among marketers and business owners who aim to enhance their lead-generation strategies and optimize email content for better engagement and conversion rates.
From utilizing AI chatbots to communicate with potential leads to utilizing AI algorithms to enhance search engine optimization, the right AI marketing tools can help accelerate your progress and improve your efficiency.
AI-powered email marketing tools have the ability to analyze large amounts of data and personalize campaigns for individual users, leading to higher open and click-through rates.
When it comes to using artificial intelligence for email marketing, there are several different A.I. tools that can be used to get the task done.
Whether you’re a small business owner, a solo entrepreneur just starting out or a large enterprise looking to streamline your email marketing efforts.
This guide will help you find the best AI email marketing tool that meets your requirements and improve your results.
In this post, I rank and review the best ai email marketing tools that can give you a boost in your lead generation efforts and help you optimize your lead process.
Let’s dive into them.
What Are The Best AI Email Marketing Tools?
Here are the best AI email marketing tools to try out.
- GetResponse – All-in-one marketing solution for small to medium businesses.
- ActiveCampaign – Powerful CRM and marketing automation for businesses.
- ConvertFlow – Website personalization and optimization for lead generation.
- HubSpot – Robust inbound marketing platform with sales and customer service features.
- Drip – User-friendly automation for e-commerce email marketing.
- Klaviyo – Advanced segmentation and targeting for e-commerce email campaigns.
- Omnisend – Comprehensive and affordable automation for email, SMS, and social media campaigns for e-commerce businesses.
1. GetResponse
Best Overall
GetResponse is one of the best AI email marketing tools with complete marketing solutions that offers email marketing, landing pages, webinars, and more.
The platform uses AI to help businesses create and send personalized email campaigns to their target audience. GetResponse’s AI algorithms analyze customer data and behaviour to deliver relevant and targeted email campaigns.
The platform also offers a visual email builder, making it easy for businesses to create beautiful and effective email campaigns.
How GetResponse uses AI in email marketing?
GetResponse ai email marketing tool uses AI to personalize and optimize email campaigns, based on customer data and behaviour.
The AI algorithms help businesses create dynamic email content that is relevant to each recipient, and deliver emails at the optimal time.
The platform also uses AI to analyze the performance of email campaigns and make suggestions for improvement.
Key Features:
- Access to advanced email personalization options to help your business create highly targeted campaigns
- Get customizable automation workflows, making it easier for your business to automate marketing processes.
- Stay on top of your game with the A/B testing and optimization features, which allow you to test and improve your marketing campaigns.
- Use behavioural segmentation to analyze customer behaviour and purchase history, allowing you to create highly personalized campaigns.
- Landing pages and webinar tools are available at your disposal to capture leads, grow your online presence and engage with customers.
- Make data-driven decisions with robust reporting and analytics features, making it easier for you to track your marketing performance.
- Get valuable insights about your customer behaviour with the e-commerce integration features and multi-channel automation.
Pros:
- Complete marketing platform
- User-friendly visual email builder
- AI-powered personalization and optimization of email campaigns
- Affordable pricing plans
- Wide range of features and capabilities beyond email marketing
Cons:
- Limited email design options for custom templates
- Additional features beyond email marketing may not be necessary for all users
Pricing:
Getresponse offers these pricing points:
- Basic: $16.15/month
- Marketing: $50.15/month
- E-commerce: $101.15/month
- Custom pricing available
Get a 30-day free trial to taste all features for FREE.
Bottom Line:
GetResponse is a complete marketing platform that offers AI-powered email marketing capabilities. Its visual email builder and AI algorithms make it easy for businesses to create personalized and effective email campaigns.
However, its limited automation capabilities and additional features beyond email marketing may not be necessary for all users, and the limited email design options for custom templates may be a drawback.
Get Started With GetResponse.
2. ActiveCampaign
ActiveCampaign is a comprehensive marketing automation platform that offers email marketing capabilities along with CRM, sales automation, and more.
ActiveCampaign uses AI to help businesses send personalized and relevant email campaigns to their target audience.
With ActiveCampaign, businesses can automate their marketing processes, segment their audience, and send targeted email campaigns based on the behaviour and preferences of each individual recipient.
How ActiveCampign uses AI in email marketing?
ActiveCampaign uses AI to analyze customer data and behaviour to personalize and optimize email campaigns.
The AI algorithms help businesses create dynamic email content that is relevant to each recipient, based on their behaviour and preferences.
The tool also uses AI to deliver emails at the optimal time, taking into account the recipient’s time zone and past engagement with the brand.
Key Features:
- AI-powered personalization and optimization of email campaigns
- Segmentation based on customer behaviour and preferences
- Dynamic email content based on customer data
- Automated email campaigns
- Email deliverability optimization
- CRM and sales automation capabilities
Pros:
- Comprehensive and versatile marketing automation platform
- User-friendly interface
- AI-powered personalization and optimization of email campaigns
- Seamless integration with other tools and platforms
- Affordable pricing plans
Cons:
- A sharp learning curve for new users.
- Limited design options for email templates
- Some features may require additional setup and customization
Pricing:
ActiveCampaign pricing includes:
- Lite: $29/month
- Plus: $49/month
- Professional: $149/month
- Enterprise: Custom pricing
Bottom Line:
ActiveCampaign offers AI-powered email marketing capabilities.
It’s AI algorithms help businesses create personalized and relevant email campaigns, automate their marketing processes, and deliver messages at the right time. However, its limited design options for email templates may be a drawback for some users.
Get Started with ActiveCampaign.
3. ConvertFlow
ConvertFlow is a marketing automation platform that offers advanced email marketing capabilities, with a focus on personalization and optimization. With the help of AI, analyze email campaign performance and provide suggestions for improvement.
The platform uses AI algorithms to analyze customer data and behaviour, helping businesses create dynamic, targeted email campaigns that are relevant to each recipient.
It offers a range of features and integrations, making it a comprehensive solution for businesses looking to boost their email marketing efforts.
ConvertFlow leverages AI to personalize and optimize email campaigns, based on customer data and behaviour. It’s AI algorithms help businesses create dynamic email content that is tailored to each recipient, and deliver emails at the most effective time.
Key Features:
- AI-powered personalization and optimization
- Dynamic email content tailored to individual recipients
- Automated email campaigns
- Comprehensive list management and segmentation
- Wide range of integrations and features
- In-depth performance analytics
Pros:
- Focused specifically on email marketing
- Advanced AI-powered personalization and optimization
- Wide range of integrations and features
- Affordable pricing options are available
Cons:
- Limited design options for custom email templates
- Some features may require additional setup and customization
Pricing:
ConvertFlow plans that you can try out:
- Free: Limited features
- Pro: $99/month
- Team: $300/month
- Launch: $2,000 (Lifetime)
Create a free account to try all their conversion tools for free.
Bottom Line:
ConvertFlow is a robust marketing automation platform that prioritizes email marketing, with advanced AI-powered personalization and optimization capabilities. Its wide range of integrations and features make it a comprehensive solution for businesses seeking to enhance their email marketing strategies.
Signup for Free with ConvertFlow.
4. HubSpot
Hubspot is a popular inbound marketing and sales solution that offers businesses of all sizes a suite of tools to attract, engage, and retain customers.
Beyond email marketing, Hubspot offers functionalities for content creation, SEO optimization, social media management, and more.
As one of the top ai email marketing tools leveraging AI algorithms. Hubspot enhances the personalization and effectiveness of its email marketing capabilities to the brim.
The platform analyzes customer behaviour to send targeted messages to each individual user, resulting in increased relevance and higher engagement (open and click rates).
Not only does Hubspot’s AI help personalize messages, but it can also optimize email delivery to ensure that messages reach the right audience at the right time.
Key features:
- Customizable email templates
- Automated email workflows
- A/B testing and optimization
- Integration with a wide range of sales and marketing tools
- In-depth reporting and analytics
- Lead management and nurturing
Pros:
- Integrated with a wide range of sales and marketing tools
- Powerful automation capabilities
- Excellent reporting and analytics features
- Customizable email templates and workflows
Cons:
- Some users report a steep learning curve for the platform
- Limited customization options for certain features
Pricing:
- Free: Limited options
- Professional: $890/month
- Enterprise: $3,600/month
Bottom Line:
With its comprehensive suite of marketing tools and AI-powered email marketing, Hubspot is a top choice for businesses looking to grow their business, streamline and optimize their marketing efforts for success.
Start Free with Hubspot
5. Drip
Drip is an all-encompassing e-commerce marketing automation solution aimed at helping businesses expand their email list, enhance their conversion rates, and tailor their marketing efforts.
Drip analyzes customer behaviour and sends personalized messages to each customer, elevating the relevancy and efficacy of email marketing.
Through monitoring customer interactions such as opens, clicks, and purchases, Drip’s AI algorithms deliver targeted messages to each customer, leading to a more impactful email marketing approach and improved engagement and conversions.
With its user-friendly design and impressive capabilities, Drip fit the box as an ideal choice for e-commerce solution providers.
Key features:
- Advanced email personalization
- Customizable automation workflows
- A/B testing and optimization
- Behavioural segmentation
- Lead scoring and nurturing
- E-commerce integrations
- Multi-channel marketing automation
- Robust reporting and analytics
Pros:
- User-friendly interface
- Strong automation capabilities
- Integration with popular e-commerce platforms
- Advanced personalization options
- Excellent reporting and analytics features
Cons:
- Limited customization options for certain features
- Limited integrations compared to some competitors
Pricing:
- 14-day free trial
- Price starts from $39 per month
Pricing is based on the list size and sends volume.
Bottom Line:
Drip is a powerful and user-friendly marketing automation platform that helps businesses to personalize their email marketing and grow their business.
With its advanced personalization features, diverse integrations, and in-depth reporting and analytics, Drip is a great choice for e-commerce businesses looking to improve their email marketing efforts.
Get Started with Drip
6. Klaviyo
Klaviyo is a comprehensive email marketing solution that helps businesses increase their online visibility by delivering highly personalized campaigns.
With a focus on e-commerce, Klaviyo integrates with a wide range of platforms to offer actionable insights into customer behaviour, making it easier for businesses to create effective email campaigns that drive real results.
It leverages AI algorithms to analyze customer behaviour and purchase history, enabling business owners to create relevant campaigns that drive results.
With Klaviyo, SMS marketing is also possible. You can go further in your marketing efforts by reaching customers through SMS and for more engagements.
Key Features:
- Analyze customer behaviour and purchase history to create relevant and personalized email campaigns.
- Design and execute automated email campaigns with ease.
- Test and optimize your email campaigns to increase engagement and conversions.
- Segment your audience based on their behaviour for more targeted email campaigns.
- Score and nurture lead to improve conversion rates.
- Integrate with various e-commerce platforms for a complete view of customer behaviour.
- Automate your marketing efforts across multiple channels for a comprehensive approach.
- Access insightful analytics to track the success of your campaigns and make data-driven decisions.
Pros:
- Integrates with a wide range of e-commerce platforms
- Easy to use, even for non-technical users
- Highly customizable
- Provides actionable insights into customer behaviour
- Offers a wide range of automation features
Cons:
- Slow loading times reported by a few users
Pricing:
Pricing plans are based on how many contacts you have.
- Starting at $0 / month
- Email marketing Plan: $45/month
- Email and SMS plan: $60/month
- Custom: Up to $540/month
Bottom Line:
Klaviyo’s seamless integration, advanced personalization and automation features with various e-commerce platforms make it an excellent choice for businesses seeking to grow their online presence and upgrade their email marketing efforts.
7. Ominisend
Omnisend is a powerful omnichannel marketing automation platform built for growing e-commerce businesses.
Also, it offers advanced email personalization, customizable automation workflows, and multi-channel marketing automation capabilities.
With a focus on delivering results, Omnisend provides e-commerce integrations, behavioral segmentation, and lead scoring and nurturing to help businesses create effective email campaigns that drive sales.
Key Features:
- Access an intuitive platform that is easy to use.
- Expand beyond email campaigns with the added potential of SMS.
- Design and execute automated email campaigns with ease.
- Segment your audience based on their behavior for more targeted email campaigns.
- Integrate with various e-commerce platforms for a complete view of customer behavior.
- Access insightful analytics to track the success of your campaigns and make data-driven decisions.
Pros:
- Trusted by over 80,000 ecommerce brands
- Expand beyond email campaigns with SMS automation
- Easy to use, even for non-technical users
- Integrates with a wide range of e-commerce platforms
Cons:
Limited A/B testing and optimization options
Pricing:
Omnisend offers various pricing plans.
- Free plan: $0
- Standard: From $16
- Pro: from $59
- Custom Plans available.
Bottom Line:
Omnisend is an all-in-one omnichannel marketing automation platform designed for e-commerce businesses.
With easy-to-use features and e-commerce integrations, Omnisend helps businesses expand their marketing efforts beyond email campaigns with SMS automation.
Get started With Omnisend
All of these are payable every month.
Other AI email marketing tools not mentioned in this article include Phrasee, Optimail, Twilio SendGrid, Drift Email, Mailmodo, Zeta Email
What Are AI Email Marketing Tools?
AI email marketing tools are software or platforms that use artificial intelligence to help with email marketing campaigns.
The best AI email marketing tools use AI to improve the effectiveness of email marketing by personalizing communication, sending triggered emails, improving deliverability, and increasing engagement.
Also, good AI email marketing platforms analyze customer data and individualize emails based on that information to provide a better customer experience.
Furthermore, AI email tools can elevate the digital marketing game by effectively collecting data, analyzing it, and drafting comprehensive emails to the target audience.
This is done by analyzing customer data to individualize emails based on their history, engagement behaviours, interests, and habits and is capable of processing massive amounts of information pulled from various sources.
Features of AI email marketing tools?
AI email marketing tools are like a secret weapon for businesses looking to level up their email marketing campaigns.
With a host of features that are specifically designed to boost engagement and conversions, these tools are a must-have for any modern marketer.
Here’s a closer look at some of the key features that make AI email marketing tools so powerful:
Personalized content
Imagine being able to deliver a unique, personalized email to every one of your customers. That’s exactly what AI email marketing tools allow you to do.
By analyzing customer behaviour and preferences, these tools create highly targeted and relevant email content that resonates with each individual recipient. This results in higher engagement and more conversions.
Predictive automation
Want to make sure your emails hit your customers’ inboxes at just the right moment? AI email marketing tools have got you covered.
With machine learning algorithms that analyze customer behaviour, these tools predict the optimal time to send your emails, ensuring they reach your customers when they’re most likely to engage.
Real-time optimization
These tools are always learning and adapting, thanks to their ability to adjust email content in real time based on customer engagement.
This means that each and every email you send is optimized for maximum impact, leading to higher conversions.
A/B testing
Sometimes, even the most experienced marketers can get stumped when trying to figure out which version of an email will perform best.
That’s where AI email marketing tools come in – with their built-in A/B testing capability, you can test different variations of your emails to determine which one drives the best results.
Advanced analytics
With AI email marketing tools, you’ll have a wealth of data and insights at your fingertips.
You’ll be able to see detailed analytics on open rates, click-through rates, and conversion rates, allowing you to continuously optimize your email marketing campaigns and drive better results.
In short, AI email marketing tools are a game-changer for businesses looking to deliver highly targeted and relevant emails that drive engagement and conversions.
With these tools in your arsenal, you’ll be well on your way to taking your email marketing campaigns to the next level.
Best AI Email Marketing Tools – FAQ
What are some AI-powered email marketing tools available to optimize email campaigns?
AI-powered email marketing tools that are available to optimize email campaigns include platforms such as Getresponse, Klaviyo, Omnisend, and many more.
These tools use advanced algorithms and machine learning techniques to analyze data and optimize email campaigns in real time.
They also provide features such as A/B testing, predictive automation, and personalized content to help deliver highly targeted and relevant emails to customers.
What are some top AI marketing tools for 2024?
Some of the top AI marketing tools include Omnisend, AdRoll, MailChimp, Salesforce Pardot, Hootsuite and many more.
These tools offer a wide range of features including personalized email campaigns, website personalization, and lead generation.
They are designed to help marketers reach their target audience and drive conversions with highly targeted and relevant messaging.
Read the full post about marketing tools here.
What are some of the benefits of using AI in email marketing?
The benefits of using AI in email marketing include increased efficiency and productivity, improved targeting and personalization, better customer engagement and conversion rates, and enhanced ROI.
AI-powered email marketing tools can automate many manual tasks, freeing up marketers to focus on other areas of the business.
Additionally, AI can provide insights into customer behaviour and preferences, allowing marketers to send highly personalized and relevant emails that drive conversions.
What are some examples of AI tools that can be used for email marketing lead generation?
Examples of AI tools that can be used for email marketing lead generation include Getresponse, Klaviyo and many more. Click here to read more.
These tools use AI algorithms to analyze customer data and create highly targeted and relevant email campaigns that drive lead generation.
best AI email marketing tools Summary
AI email marketing tools are revolutionizing the way businesses approach their email marketing campaigns.
With powerful features such as personalized content, A/B testing, real-time optimization, predictive automation and advanced analytics.
Businesses can efficiently deliver highly targeted and relevant emails to customers, resulting in higher engagement and conversions.
By leveraging the power of AI in email marketing, you can take your campaigns to the next level and drive better results.
To summarize, the best AI email marketing tools are:
- GetResponse: Best Overall For AI Email Marketing
- ActiveCampaign: Best For CRM and Marketing Automation
- ConvertKit: Best For Lead Optimization
Have you ever used an AI email marketing tool?
What was your experience like?
Share with me in the comments below.
